Dating apps have become the go-to choice for younger generations seeking the perfect match.
However, experts note that the online trend of swiping left or right doesn’t resonate with everyone. Many individuals over 50 are opting for a more traditional, fast-paced approach to meeting potential partners. In fact, this age group has been deemed “the most lucrative” for speed dating events, according to industry specialists.
Lissy Cleminson, events manager at Slow Dating, sees new relationships forming every week during sessions held in Swindon, Wiltshire.
While most speed dates last just three minutes, Slow Dating allows an extra minute to foster those crucial first connections.
“I don’t believe there’s an age at which people stop seeking companionship,” Ms. Cleminson remarked.
So far this year, Slow Dating has organized 346 events specifically for individuals over 50, representing 40.71% of the company’s total events—an increase of about 21% from previous years.
Initially skeptical about the effectiveness of speed dating, Ms. Cleminson now believes “there’s a science to it.”
“When you spend three to four minutes talking to someone who doesn’t match your energy or isn’t your type, that can feel like a long time,” she noted.
Slow Dating events attract a “variety” of age groups, but Ms. Cleminson emphasized that attendees over 50 are the most prevalent.
“That age group typically prefers not to meet on apps. They didn’t grow up with phones glued to their hands; they courted, dated, and used landlines to connect with people,” she explained.
“This generation seeks genuine interaction—speed dating provides that personal, in-person connection.”
She also pointed out that individuals over 50 have “lived full lives,” many having experienced previous marriages, long-term relationships, and raising children.
“They know what they bring to the table and can be a bit more direct. It’s refreshing to see,” Ms. Cleminson added.
Our Time, a dating site for individuals over 50, discovered that older generations exhibit more confidence in seeking a partner compared to younger ones.
Dating expert Kate Taylor explained, “I attribute this confidence to the many interactions people have throughout their lives—numerous job interviews, first dates, and meeting friends. All those micro-doses of meeting new people matter.”
“You might think they’re insignificant, but they’re not. They actually prepare you to ask questions and get to know someone.”
Ms. Taylor encouraged singles to “believe the positive stories” from couples who found each other through speed dating or online platforms.
“Don’t just take the word of a friend who tried it once and got stood up. Every day, people discover love, friendship, and companionship through online dating,” she added.
